Men’s makeup should most importantly, look undetectable. Among its purposes is to cover dark under eye circles, blemishes, reduce shine and any skin redness. When it comes to makeup for men, it’s an unspoken rule that most guys don’t want to talk about it. It’s not so much of a decorative element as it is a fixer or an eraser.
Who needs men’s grooming? Candidates include executives or job applicants seeking professional headshots, men who will be in advertising and video productions, groom for their wedding day or engagement portraits.
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